Optum AI Family Health Assistant
In 2024, RVO Health, in partnership with Optum, set out to rethink its direct-to-consumer strategy. I was leading the Creative and Product Design groups, as well as championing generative AI adoption organizationally. My User Research team was seeing signals that user behavior was shifting toward AI for health and healthcare questions.
I proposed piloting an AI-powered Family Health Manager to unify fragmented care into a single, persistent interface for families. I defined the product vision, secured funding and executive alignment across RVO and Optum, and built a cross-functional team spanning Product, Design, and Research, alongside development partner Slytrunk.
We moved from concept to working alpha in under six months, launching with twelve families. The iOS app integrated with Optum’s HSID authentication and connected to ~70% of EHR systems, delivering real patient data.
Key Results
Launched alpha and beta iOS app with EHR integration and secure authentication, onboarding families with live health data
Moved from concept to working product in under six months, establishing a repeatable zero-to-one delivery model
Secured executive buy-in across RVO and Optum, positioning AI as a core pillar of the company’s DTC strategy
Solving for the family health manager
At the center of health and healthcare for the 60 million U.S. households with children is the Family Health Manager. This person is responsible for the planning and management of care for not only themselves and their children, but in many cases, for spouses and aging parents. We recognized that this is the most important job a person can have, and created the Family Health Assistant to help...
Ongoing conversations with our test families drove feature prioritization and UX improvements in very tight loops that accelerated progress.
PRODUCT Features
Medically recommended care checklists based on age, conditions, and care history. Stay on top of screenings, vaccinations, and ongoing treatment with clear, trackable progress.
From scheduling appointments to tracking treatments and surfacing next steps, the Assistant handles the details so families can focus on decisions, not logistics.
Capture notes, track symptoms, and manage conversations in one place. The assistant helps structure information, connect it to the right providers, and keep care moving forward.
Manage the full care ecosystem in one place, including appointments, care teams, and coverage. Nothing falls through the cracks.
Engaging reports about your family's activity, progress, and upcoming appointments keep health top of mind in a positive way.
DIGITAL DOCTOR PROTOTYPE
Chat interfaces for medical questions, diagnosis, prescription refills, and more tested very well with users.
